The Realities of Publishing: How NOT To Market Your Book
Posted on Monday, February 25, 2013 at 1 am by Yasmine Galenorn
Last week, I got a letter that left me dumbfounded. It was a PRIME EXAMPLE of what NOT to do in order to market your book. The gist of the letter was: I read your blog, would you put my client’s self-published erotic short story in the back of your book?
Answer: None. Forget it. Not worth wasting my time on such a clueless and rude request. This is the antithesis of etiquette and proper networking. SO NOT ACCEPTABLE. Not only that but they spelled my fucking NAME wrong.
Short order: DO NOT DO THIS. And do not write a second time when you receive no response, asking if I’ve made a decision yet. Answer: *sound of crickets chirping*
Honestly, if you ARE this person and you PAID somebody to do your marketing, demand your fucking money back and get a clue. This is NOT the proper way to market your work. It will burn bridges. Yes, I WILL remember your name, as the author with entitlement issues who has obviously never done her research and has no common sense or social etiquette whatsoever.
A few other caveats. Bear in mind, there are a lot more tips but these are some mistakes that I notice most:
- Do not add people to your mailing list. Let THEM add themselves. People hate spam. Get a clue.
- Do NOT spam other authors begging them to buy/promote your book. Bad form.
- Social media is a great platform for promotion BUT you must interact with your readers. For every tweet or post about my books that I make, I also make numerous others that do not involve my books but that I hope are interactive and interesting. I talk TO my readers, not AT them.
- If you are a jerk off line, you might want to reconsider going on Twitter. It’s important to be genuine, to be yourself, but if you are a dick or a total bitch, that might not be the best idea. It’s one thing to rant now and then—we’re all human. Another to have every single tweet be a fucking hammer on the head.
- Don’t send an ARC to an author without asking permission first. For example, I have specific requirements on this, and if you haven’t looked through my site, and you just send me an ARC (or even a request—see HERE for requirements), then I’m not going to bother responding.
- Respect the readers. They are paying money for your work. Don’t treat them like dirt.
- Don’t BEG for sales. Desperate, much, and pathetic. Yes, by all means, say “The book is out! Go, buy, enjoy!” But don’t say, “PLEASEEEE, buy my book so I can feed my piranha!”
Posted in Realities of Publishing